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Sidhant Minocha, the founder of the brand belongs to the robust and rich state of Punjab in India. Punjab's culturally and technically iconic embroidery - Phulkari is the over-arching theme for the brand.

With his travels to different states of India, he combines skills from various craft clusters into the phulkari and phulkari inspired products that get handmade for Sedhantik.

This section provides insights into each of these travels and the clusters in various states.